Sigurdur Matthiasson (Siggy Matt).
Bodyprint Brand name owner and Head of Design
Sigurdur Matthíasson, also known as Siggy Matt, has been designing mattresses for over 25 years, aiming to revolutionize the industry with innovative supportive and comfortable solutions.
Professional Achievements
Owner of Svefn & Heilsa (Sleep & Health)
- Siggi Matt owns and operates Svefn & Heilsa, a well knownt retail stores in Iceland.
- Remarkably, around 25% of the Icelandic population sleeps on mattresses purchased from his stores, as reported by Gallup.is.
- All the mattresses sold in his stores are designed by Siggy Matt.
Education
- BS in Future & Design, New College, University of Alabama
- Bed in Physical Education, Laugarvatn, Iceland
Athletic Achievements
- Javelin Throwing: Achieved a distance of 80.50 meters, representing Iceland.
- Standing High Jump: Reached 1.85 meters, marking the second-best jump in the world.
The Story of Bodyprint
The journey of Bodyprint began in 1999 at the IMM Furniture Show in Cologne when Siggy Matt met the team from Veldeman Bedding. The team of Veldeman Bedding agreed to Siggy’s idea designing a special mattress for the Icelandic market.
At that time, European mattresses typically measured 14-18 cm in thickness. The Icelandic market was however influenced by the American market with mattresses measuring 30cm in thickness.
Siggy proposed adding 7 cm of Visco foam on top of a 16 cm HR-core from Veldeman, resulting in a 23 cm mattress. Despite this being unconventional for the European market, Veldeman liked the idea. This collaboration led to the creation of the VELDAFORM mattress, which quickly became popular in Iceland and later across Europe. As technology and materials improved, Siggy Matt continued to innovate with the team from Veldeman Bedding, leading to the development of the MEDICOTT and Visco-MEDICOTT mattresses, enhancing the support and comfort.
Turning Point in Mattress Design
Siggy’s passion for creating the ultimate mattress led him to measure hundreds of people, analyzing support and comfort needs. Siggy Matt acquired advanced equipments from Xsensor Canada to measure pressure distribution on mattresses. By analyzing data from hundreds of customers, he refined his designs to eliminate negative pressure points, resulting in superior support and comfort for users of all sizes. This research culminated in the development of the IQ-CARE (Bodyprint) mattress featuring a unique lumbar support inlays.
Bodyprint Evolution
The Bodyprint brand name was more and more used for this products in many countries.
In collaboration with Veldeman Bedding Siggy refind the existing design and designed three new uniqu types of mattresses and pillows. Numerous of samples were made to get the ultimate results. New Video Film,Brocures and all marketing materials were made.
In 2016 the new line up Bodyprint was launched and achieved significant success across Europe and in many other countries.
Initial Success and Setback
However, unfortunatelly the partnership ended when Veldeman Bedding went bankrupt halting the sale of Bodyprint products.
Revival and New Partnership with Van Landschoot
Siggy Matt has since acquired the Bodyprint brand name and has refined and redesigned the product line, including the new Bodyprint Pocketcollection with improved zoning and pressure points.
Partnering with Van Landschoot, a company established in 1925, Siggy Matt is very optimist about the future. Van Landschoot has begun manufacturing and selling the new Bodyprint line up in Europe, ensuring product quality, delivery and serviceNEW BODYPRINT
I am happy to say that I bought the BODYPRINT brand name. I have used the time to redesign existing BODYPRINT products and make some new ones. The line up is much wider than before especially the new Bodyprint Pocket collection. Now the new Bodyprint Pocket collection is designed with the same zoning as the Bodyprint foam mattresses. Now they have better pressur points than ever before. I have to say that I have never been more happy and impressive with the outcome of the whole collection. I am very exited like this was my litle baby waiting to be produces and sold internationally.
NEW PARTNER VAN LANDSCHOOT Since 1925
I have a new fantastic partner Van Landschoot that is willing to go the extra mile making the new BODYPRINT collection more devined than ever before.
Van Landschoot addapted making the Bodyprint line up and changed few design elements for me to my liking.
I am happy to say that Van Landschoot has allready started manufacturing and selling the new Bodyprint collection in Europe.
Conclusion
Siggy Matt expresses his satisfaction with the current state of the Bodyprint collection and his new partnership with Van Landschoot. He is optimistic about the future, hoping more people will experience the enhanced comfort and support of the new Bodyprint products. The positive feedback so far is promising, marking a bright future for the brand.
ABOUT US
The Designer
Sigurdur Matthiasson
Bodyprint Brand name owner and Head of Design
Sigurdur Matthíasson, also known as Siggy Matt, has been
designing mattresses for over 25 years, aiming to revolutionize
the industry with innovative supportive and comfortable
solutions.
Professional Achievements
Owner of Svefn & Heilsa (Sleep & Health)
Siggi Matt owns and operates Svefn & Heilsa, a well known
retail stores in Iceland.
Remarkably, around 25% of the Icelandic population sleeps on
mattresses purchased from his stores, as reported by Gallup.is.
All the mattresses sold in his stores are designed by Siggy Matt.
Education
BS in Future & Design, New College, University of Alabama
Bed in Physical Education, Laugarvatn, Iceland
Athletic Achievements
Javelin Throwing: Achieved a distance of 80.50 meters,
representing Iceland.
Standing High Jump: Reached 1.85 meters, marking the
second-best jump in the world.
The story of bodyprint
Bodyprint’s journey began in 1999 at the IMM Furniture Show in
Cologne, where we collaborated with Veldeman Bedding to design a special
mattress for the Icelandic market. At the time, European mattresses measured 14-18 cm in thickness, while the
Icelandic market, influenced by American trends, preferred thicker mattresses measuring 30cm in thickness. Siggy Matt proposed a 23 cm mattress, combining a 16 cm HR-core with 7 cm of Visco foam. This innovative design led to the creation of the VELDAFORM mattress, which quickly gained popularity in Iceland and later across Europe. Over time, our collaboration with Veldeman Bedding produced new advancements like
the MEDICOTT and Visco-MEDICOTT mattresses, offering improved comfort and support.Bodyprint Evolution
As our brand grew, Bodyprint became known across multiple countries for high-quality mattresses and pillows. Working closely with Veldeman Bedding, we refined our designs and developed three unique mattress and pillow lines. After extensive testing and new marketing efforts, we launched the Bodyprint collection in 2016, achieving widespread success across Europe.
New bodyprint
Recently, we acquired full ownership of the BODYPRINT brand, allowing us to redesign existing products and introduce new ones. The range has expanded significantly, with advanced zoning and improved pressure point support. It features a new collection with Bodyprint Pocket, designed with the same zoning as the Bodyprint foam mattresses. We are proud of the outcome and believe this collection will elevate the brand.Factory
We have partnered with Van Landschoot, a manufacturer committed to producing the Bodyprint collection to the highest standards. Van Landschoot has begun manufacturing and distributing our new lineup across Europe, ensuring quality and precision in every product.Conclusion
We at Bodyprint are excited about the future of our brand. With our expanded collection and strong partnerships, we look forward bringing even more people the comfort and support that Bodyprint is known for. The positive reception of our new products signals a bright future ahead.Happiness comes during your sleep. We at Van Landschoot are certain of that. That is exactly why we ensure a top-notch night’s sleep.
Since 1925, Van Landschoot has been a close-knit family business that produces high-quality products in its Belgian workshop using traditional methods. Our artisanal craftsmanship is based on more than 90 years of knowledge and passion for optimal sleep in the best bed.
Best Quality & 100 % Belgian
Belgian quality products.
We are the fourth generation that has made sleeping comfort our craft.
The early days: Willem Van Landschoot starts a small company in Maldegem that supplies wool, fabrics and cord for the production of wool mattresses.
During WWII, Willem is forced to stop his activities. But he does not sit still and soon makes himself heard again. He already had knowledge of the raw materials, his know-how about techniques and fillings grew steadily. From 1945 onwards, he starts producing his own mattresses. The mattress factory was born!
Time for the second generation. Simona, Willem’s daughter, joins the company together with her husband Etienne De Coninck. They continue to focus on the production of wool mattresses and under their leadership, Van Landschoot grows into a reference in the industry.
Willem’s grandsons, the two sons of Simona and Etienne, enter the scene. Under the leadership of Luc and Guy De Coninck, the wool filling gradually makes way for a polyether mattress. Not much later, they also introduce the pocket spring.
The fourth generation is coming on board: Rowany and Dennis De Coninck, Luc’s children, are putting their shoulders to the wheel for the company. Van Landschoot is a strong company that continues to innovate and strive for progress. Thanks to a number of investments, the head office and the associated production halls are getting a thorough facelift, so that Van Landschoot is once again one of the most modern production units in the sector. The family business has guaranteed high-quality sleeping comfort for almost 100 years and has no intention of stopping anytime soon.
